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For today’s newsletter, the last of the year, we’re evaluating the year’s greatest stories. The pandemic and financial crisis shocked the advertising and media markets, which is shown in our top stories that cover ad agencies, brand names, media companies, and the influencer industry.
Our marketing and media group has grown considerably this previous year to produce this journalism. To read the below stories, learn about our subscription provides here.
Check Out the 20 stories that customers could not get enough of this year.
- Red Bull fires leading North American executives following internal controversy over Black Lives Matter and the leakage of an offending discussion slide
Patrick Coffee reported on Red Bull shooting its magnates over the brand name’s handling of Black Lives Matter and internal slides which contained what experts called racist stereotypes.
- Cision and Meltwater, the two biggest PR software application companies, are preparing a merger, and the DoJ has actually checked out whether it would injure competitors
Patrick and Sean Czarnecki broke the news of the prepared merger, which was penetrated by the Justice Department antitrust division.